SMART Pics is an official photo kiosk vendor to Coca-Cola, Disney and Microsoft.

Recently SMART Pics completed two high-profile activations with Coca-Cola’s vitaminwater® brand.

The first was the world famous ‘White Party’ in Palm Springs, California. By using the SMART Pics kiosk guests were able to share vitaminwater® branded photos and messages to friends via social media. Day and night users took their photos poolside and in the club which resulted in over 300 photos taken within 3 hours, and over 45,000 online views of guests having a great time with vitaminwater®.

The second event was at the famous Channel 933 Summer Kick Off Concert! Guests were able to take high-quality photos of themselves during amazing performances by Ne-Yo, Demi Lovato, Trey Songz, The Wanted, Cher Lloyd, Olly Murs, ZEDD, Emeli Sande, Jessica Sanchez, and Icona Pop.

Both events were incredibly successful for the VitaminWater brand. By leveraging the easy to setup, fun to use portable digital photo kiosk, Coca-Cola is able to build engagement around their brands both offline and online.

We very much enjoyed having smartpics as part of the vitaminwater® event activation as the consumer response was terrific and it assisted us in keeping traffic in our area for longer than usual. The addition of trackable social media contributed to our tangible ROI and helped us expand our branding past the onsite experience to a much broader reach in a fun and engaging manner. The set up was minimal and our team could easily assist event attendees in taking great photos to capture their experience with us. We definitely plan to use smartpics at future event activations!

Sandy Blumberg – glaceau® district marketing manager – sandiego + hawaii